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Scientific Advertising That Gets Results

For business owners, marketers, coaches, therapists, consultants… and SALES PROFESSIONALS who needs more leads, sales and income…

“The Fastest, Simplest and Easiest Way
To Sell TRUCKLOADS More Of Your Products And Services…
And AGGRESSIVELY Ramping UP Your Income!”

Dear Friend

Mostly ignored scientific advertising principles have been responsible for bringing up to 1800% Return On Investment – granted – under exceptionally good circumstances and with really good copywriters writing the marketing, but since almost nobody uses these principles in their day to day businesses…

Couldn’t even a “modest” application of these mostly unknown methods to your marketing bring a massive return on your investment?

As Famous “A list” (and most ripped off) Copywriter -John Carlton, says in his flagship course the Simple Writing System –

“Nothing Good Will Ever Happen

In Your Business

Or Your Career

Until The Copy Gets Written”

Surprisingly Many people just don’t get it… but…

The ability to write moneymaking sales messages that convert and bring a flood of new orders or new clients… is THE fuel for all business success…

just think about it  -and you’ll soon realise just how true this statement is…

With all your:

  • Ads
  • Emails
  • Speeches
  • Website copy
  • Sales scripts
  • PR releases
  • Videos
  • Social Media

They need to be written to persuade prospects to become customers or convince people to take any action, such as sign up to an email list, order a sample etc…

And this my friend, is the skill of direct response copywriting (writing to get a sale or a response to a requested action.)

Without that,  -you’re out of business.

The Problem With “Hidden in Plain Sight” Bad Content on Your Website /Advertisement and Marketing

look, this world is full of crappy websites and corporate image style advertising that flat out just doesn’t work..

Whats more this is a disaster of epic proportions because most business owners are completely clueless to the fact that their websites and ads are not written in the best way to get results…

Now everywhere else, business men and women demand results in their businesses, but they have no clue if a particular ad is bringing in more enquiries or making more sales, because they don’t measure response.

(how many new enquiries came in today because of the ad?)

They don’t know they have “been had” by Madison Avenue style advertising… they see ads every day on the telly, and on their competitors websites and they think… heck my websites kind of like that so it must be ok? Right?

Well this kind of advertising game is meant to be played by massive corporate companies who play a long game of brand building – and its quite possible that a lot of it is meant to please shareholders and board members, and it is certainly not driven by results.

If you make the grievous error of following this strategy, unless you have the same deep pockets as coke a cola you will be losing money, hand over fist… do that long enough and unless you smarten up you will never grow and may end up losing your business.

So that being said…

You now know, there is a huge problem most business owners cannot put their finger on- and its the answer to this glaring question…

“Why does my ad /website/ brochure -not bring in more enquiries?”

The answer is, you need to have your content written following direct response copywriting principles.

There’s absolutely no doubt about it…

This skill is not easy to master and takes loads of time and dedication – time you may not have…

I can help you out,

My name is Brian, and,

I’ve invested over 11 years of my life studying online marketing, devouring marketing courses and doing affiliate marketing myself…

In addition, I studied copywriting through some of the best copywriters alive, sometimes this was through doing their courses, and sometimes by reading their books – sometimes by studying their ads with the zeal of a crazy cult follower…

Some of the courses I’ve studies are John Carltons Kick Ass copywriting secrets, his Simple Writing System and the AWAI copywriting course. John Carlton is one of the top A level writers – and is often referred to as the most ripped off copywriter alive..

By now I don’t need to sell you on any of this because you probably have realised its true for yourself…

Over and above that, I copy out great advertising by hand every day (this is one of the secrets pros teach you – a kind of way to get pro level copywriting into your Blood-Brain and Soul…)

I study copywriting every single day of my life as I believe in continuous development, so it just may be – that I know a little-bit about this by now…

If you want to have your website copy, sales letters, sales pages, landing pages or emails written in the correct format to bring you more income, you could do worse than have me write them for you…

What Is Direct Response Copywriting?

direct response copywriting is the answer to all your marketing problems, it brings in enquiries, makes your sales letter or pages sell and in short – it brings results, it is ALWAYS tested – for Results, until it brings the best results possible…

It is copy(content) written following scientific principles that are proven to bring maximum results.

Getting Prospects To Take An Action!

How to Know if Your Content(copy) is Written Following The Direct Response Principles

Here’s a quick way to know if your copy is written following the principles that will bring you results

  1. There is a pattern interrupt (sometimes this is an attention getting headline)
  2. There is a problem – which is agitated
  3. A promise of reward for reading or engaging the ad
  4. There is a star a story and
  5. A Solution
  6. Undeniable proof
  7. An Irresistible offer
  8. There is a call to action
  9. A reason to respond RIGHT now (often due to scarcity or a time limit)

If your copy is missing these elements, your message is not going to be nearly as effective as it should be, now it does need to be put together artfully for maximal persuasion without coming across as too pushy or full of hype, but just the “tight” spice of getting sales ethically..

Ok SO – what I need you to get – to really really understand, is that I dont just write copy – Im not like any agencies you can approach in South Africa or abroad and give them a project – I dont just write copy – I create Marketing Assets –

let me explain…

the wall street journal owns a fair amount of capital and assets wouldnt you agree?

what do you think their most valuable asset was? their buildings? their employees? viechles? their journal? their marketing – getting a lot warmer…

the answer is a sales letter…

ill include an exerpt of it – so you get a feel for its power – (this is not the entire letter and  it has all the elements I described above in the original – If you want I can show you the original if we end up chatting..)

Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.
Recently, these two men returned to college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.

The difference lies in what each person knows and how he or she makes use of that knowledge.

And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge – knowledge that they can use in business….”

The letter continues and has all the other elements described in my quick list above

This letter brought the wall street journal over $2 billion in sales – this is not just copy this is a marketing asset, and it ran for over 20 years – it is a good example of direct response copywriting and it helps to make the point that what I do, is not just words on paper/ or a screen – its the art of creating marketing assets that make you money.

If you feel you would like to experience the results of having your copy on your website, your sales literature, email autoresponders, product launches or video sales letters done the right way – following proven scientific advertising principles of direct response…

In other words, how would it feel if you were having a massive increase in online orders – enquiries and sales, would that excite you – and all those increased leads and sales – wouldn’t that make you feel on top of your game? I mean, yes the money is great but besides that, what else could be more satisfying by feeling more successful and having a bit more certainty from having more financial stability – no more ups and downs based on sales performance, the copy and good marketing will do the heavy lifting for you

If this gets your juices flowing…

Then Fill out the form below, with your relevant details of the project and we can see if its possible for us both to benefit from working together.

The minimum investment required

  • R2500 as an up front flat fee – mostly just to dissuade tyre kickers and people who waste my time and attention.
  • In addition I take a percentage of royalties (commission) of the sales made out of using my copy assets – this is where I make my real fee and money – and its a good system, for both you and I – because, I REALLY want you to succeed – and WELL so I can make more money too… so its like an in built performance incentive…

Now don’t stress about the commission, I am not going to quote it on the site because its a variable based on the complexity of the project, and it will always make you considerably more money than I make.

You get your copy written properly according to the proven direct response methods.

you get high converting sales messages, be it landing pages, sales pages, emails, brochures etc.

you make more income and enjoy success despite all the naysayers in your life, you get to stick it to them for the first time…

you know the type – those people who love to squash your dreams and always wanted you to fail, Ive been there, and dealt with those types myself – and believe me there is no better feeling than being a success especially despite all they said and did to try keep you down. The feeling of mastery is quite potent and ultimately satisfying.

Ill help you do it, and well keep it to ourselves… I’d love to be your secret marketing weapon

Go Ahead and Click On The Link Below For This Secret Part Of Your Success

Yes Brian, I Want My Business To Grow – Show Me The Magic!

Who Its For

  • This service is ideal for business owners and entrepreneurs who want to rapidly grow their business, make more income, get more leads.
  • You must value good copywriting and understand that profit is king
  • I’m best suited to working with decision makers.

Who Its Not For

  • If you are extremely successful and make more money than you can handle, because of the amount of orders you get daily.
  • Your marketing is all direct response and on steroids and you have all the leads you can convert
  • If your business’s copy was already written by an excellent copywriter and your controls cannot be beaten
  • If you don’t want to grow any more and just want to scale down.(It does happen! some people are happy with status quo)

Why You Should Act Now – As In Click On This Link RIGHT NOW!

I am usually tied up with working with my existing clients – but at the moment I have a few slots available as one of my large and long established clients – (due to a change in legislation they were unhappy with) – sold their business.. This also hit me hard, as they were a large chunk of my income – I’ve learnt from this and want to have my income spread across multiple client /partners.

And Since there is only so much of me, my time and attention to go around – contact me soon as I don’t know how long I will have space available…  I am only advertising for new clients until the 14th of June, and if I get too many projects I may close down without giving notice long before then.

PS:

I almost forgot, you now know the no 1 problem us business owners face, which is brand based advertising that doesnt ask for the order. you also learned what elements any advertisement or sales message should have to be effective… how does your copy stack up to that? try putting in those elements and see how much better you end up doing..

Kind Regards

Brian