Sales Letter Formulas for Copywriting

“Useful Copywriting Sales Letter Formulas Adaptable for  all other Copy/media”

or: how to write PROVEN persuasive copy in a jiffy…

From the desk of:
Brian Colborne
Breakthrough Marketing “engineer” and Copywriter

Just Above Hillcrest
Beautiful Botha’s Hill

Dear Friend

If you have been looking to write better copy faster or are just a marketer starting to experiment with this “forbidden skill” called copywriting…

then I would urge you to press on… you are so close to discovering a little known secret amongst copywriters in the know… because…

most copywriters are not direct response copywriters and so they are not usually privvy to this information…

 

But YOU are really fortunate for LO AND BEHOLD::: here we do DIRECT RESPONSE copywriting, which means we are in the know and we also live by what we can prove we have earned in profits or leads or actions taken…

You are about to be enlightened! ***Trumpets Please***

There is a hidden secret in plain sight in the copywriting world and that is that although becoming an A+ level copywriter takes real solid hard work and experience in the mud and the trenches…

“writing decent copy that is HIGHLY effective and HIGHLY profitable – need not be back breaking work…”

Enter the world of using Copywriting Formulas and Swipe files that turns any slow and laborious copywriting process into a copywriting factory sweatshop... 

Once you discover the magic that is copywriting formulas and swipe files life becomes much easier for you as a copywriter…

my experience is that once you bed down a solid bedrock of good copywriting and direct response knowledge – and this can only be achieved by writing and experience…

It can be relatively easy to smash out copy that is highly effective once you include all the necessary elements

whether you are trying to produce a sales letter or web copy such as a landing page…

the same elements always need to be there…

So what im going to do is provide you with a ton of copywriting formulas that I have gathered from dusty copywriting tomes, and dark dank corners of the web and compile them here for you to find and use at your convenience…( at the bottom I will have a menu system or links to each of them when I have enough to make this section a really useful tool)

(well except sometimes… eg:Im a follower of Russell Brunson and Im experimenting with his latest lab results where he even says a headline is not always necessary…)

Like

  • Pre headlines
  • Headlines
  • subheadlines
  • intro(like: if this is you… then …)
  • first paragraph
  • formula : such as PAS(problem, aggravate, solve) AIDA, Star Story Solution…
    • often includes benefit lists
    • who you are and why they should listen to you..
    • who its for who its not for
    • the story(homeboy makes good, rags to riches, redemption etc)
    • what it will do for them
  • the irresistible offer
  • guarantee(risk reversal)
  • value stack(list all they are getting in emotive language)
  • what life will look like pictorially visually when they have your solution…
  • ps
  • testimonials

 

Its been raining solidly for the past 5 days, just short of miraculous considering there has been a drought here in the Natal province for the past 2 years and kind of like a drought

many people really struggle with putting all the pieces together to get marketing or copywriting working for them…so..

 

so I’m inside, writing furiously…

As Ive had a bit of internet trouble for the last few days, as the telkom adsl line upgrade has been taking forever…(typical telkom) and

other than being irritable at how ungodly long it takes them to flip a switch…

 

It made me think how when I was listening to Dan Kennedy’s lecture  (I think it was his product on mastering copywriting) – Dan mentions that

you shouldnt think of yourself as a writer…. if youre a copywriter…

the last thing you want to be is creative…

You need to think of yourself more like a factory worker or a bricklayer… you’re assembling good copy out of all these copywriting elements…

 

Dan’s advice would be to use a swipe file assembled of all these elements and then swap and match what would support your clients offer(or your own product) – then rewrite them in your own words and matching your product, never use swipe copy as is as that is copyright infringement…

 

A caveat here, the use of formulas should never replace thinking, but serve as a guide or toolkit – to help generate ideas or to help with structure when you’re stuck and need to generate good copy quickly.

Have at em!

Kind Regards

Brian Colborne
breakthrough copywriting and marketing